The SOLDIER FUEL™ Energy Bar needs a new wrapper design

D'Andrea Brothers LLC

We manufacture and distribute our Soldier Fuel™ brand of energy bars. These performance nutrition bars were designed to power the US Soldier. They are now in use in elite US & foreign military units around the world.

We are redesigning the wrapper of our Soldier Fuel™ energy bar. Our Soldier Fuel™ energy bar is a performance nutrition bar. One of our bar's special characteristics is that it was designed to power the US Soldier--it is the energy bar recommended by the official US Special Operations Forces Nutrition Guide & the official Warfighter Nutrition Guide. We want a design that conveys (A) the bar's performance focus and (B) a the bar's military pedigree.
In this design, we are thinking about borrowing from what we are calling the "Call of Duty" aesthetic. It is intense, edgy, a little bit gritty, and is a hugely successful military-themed aesthetic. Some design elements of this aesthetic that we like include technical grids, readouts, heads-up-displays, tech callouts. It suggests technology, and hi-tech instrumentation. It taps into the eliteness, competence, highest-level performance, cutting-edge technology, and excitement of the military.

We also like the idea of incorporating a Soldier into the design. It could be a stylized Soldier drawing, or a real picture. It could also be half digital-grid human, as though it were a bionic man (half real-image, half digital).

There are text elements we need on the wrapper.
- Soldier Fuel® energy bar.
- Steady Energy™ blend. (maybe with a digital line on a graph in the background, representing the Steady Energy blend benefit: that it boosts your energy levels, and then maintains it with no spoke and no crash.
- An itemization of key attributes: 100% All Natural, 17 Vitamins & Minerals, Soy & Whey Protein, 4:1 Carb-Protein ratio, Complex Carbs, No Trans Fat + No HFCS
-Featured In the official US Special Operations Forces Nutrition Guide

We're looking ultimately to have a design that can be used across multiple flavors: real chocolate, peanut butter, apple cinnamon, etc.

A few more points:
-we don't want to use camo or digi-camo on the wrapper
-when we talk about edgy and military, we don't mean dirty or grimy. Keep in mind this is cutting-edge food technology. It should be cool and about performance, but it cannot be unappetizing.
-no weapons

NOTE: We have attached (below) our current wrapper's manufacturing template to give an idea of layout and dimensions.

We started out selling primarily to soldiers and their families, elite athletes and adventurers but our demographic has expanded to include urban professionals, "soccer moms" and their athletic children--an element that is common to all our buyers is that they care about high performance: the idea being, "if it's good enough for our elite warriors, it's good enough for my needs."