Voltooide wedstrijd

Super Pithy PR Postcard Series

PREvents had een nieuw print of verpakking ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.

Een winnaar werd gekozen uit21 ontwerpen ingezonden door8 freelance designers.

21
inzendingen
8
designers
1
winnaar

Hoe PREvents hun print of verpakking ontwerp begonnen

Bedrijfsnaam

Consumer Product Events (CPE)

Overzicht

We are a very exclusive service that sells an opportunity for consumer product companies to meet top magazines, newspapers, TV / radio producers and bloggers who report about their kinds of products in 1 day. There is no publicist in the world who gives away their precious reporter contacts, but we do. We choose only 30 products a month to meet top reporters - beauty products to meet Allure, pet stuff to meet Dog Fancy, holiday gifts to meet Lucky, fitness gear to meet Men's Health, wedding things to meet Brides magazine.

The founder is a consumer product PR guru and author of the PR Handbook for Entrepreneurs. With clients like Mrs. Fields, Champagne Mumm, Swatch - her knowledge of how to get "free advertising" for products is coveted.

CPE is the only company in the US that does these "media introduction salons" on a regular basis and they are planned at a time of the year when the press is looking for certain kinds of products. October is Breast Cancer Awareness Month and the magazines need "pink" products. Every Summer, the press do wedding issues. In December, they need things to put into their holiday gift guides.

We make it easy for the press to find all this in one place and interview the entrepreneurs simultaneously. And it's crazy cheap; only $2350 for a table. When hiring a PR firm would cost a minimum of $5K a month for 12 months, that's a 95% savings.

Vertel ons iets meer over jezelf en de mensen die je bereikt

A very specific audience who are the most likely we will meet, specifically at trade shows -- and there are three:

1. In-house marketing executives in consumer product companies

2. In-house or outside consultant sales executives in consumer product companies

3. Entrepreneur / founder / CEO of a startup or midsize company

(And, if we're lucky, someone who really understands what we do, doesn't really need any wooing and will throw their credit card at us faster than we can say "hello,"-- In-house public relations people in consumer product companies)

Vereisten

We need a series of (9) 5x7 postcards to give out to prospects at trade shows (see attachment) and mail to prospects. These need to be pithy, simple communications that, in a glance, say what we do.

The series needs to match our pink / orange branding (see http://www.ConsumerProductEvents.com), but each be customized for the industry segment of product we wish to attract. The entire series should look like they are part of the same family.

Use words, graphics, fonts and/or layout to convey what these events are. We have done versions of these for some trade shows with taglines like "Do It Yourself PR," "PR on Steroids," and "Speed dating for Products and Press," but in the end, Google Adwords searches show these phrases are understood by a PR pro, but not an immediate "aha" for an entrepreneur, sales or marketing professional (who are the first people we meet at trade shows). These need to convey why meeting reporters is the best thing since sliced bread for their business.

We are huge fans of whitespace! Draw the eye to something poignant. The less the better. Memorable. Direct. Impact. Fresh. We dig that.

Think in terms of presenting this idea to someone who only wants to grow their business. They need to be dazzled at the possibility to become 1 of only 30 products to meet those elusive reporters.

We have many photos on our website. Go there to get a feel of what we do.

Aangepast pakket

US$ 314

Gratis features

  • Open wedstrijd
  • Fast-tracked

Eindproducten

PSD
AI
EPS
PDF
PNG
JPG

We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt

US$ 295
We need new can labels for our lineup of all-natural energy drinks made with Korean pear juice and ginseng
ontwerp door TokageCreative ontwerp door Salt & Pepper ontwerp door TokageCreative
42
entries
11
designers
US$ 195
I am a writer of children's books looking to have the cover of a book designed
ontwerp door yisarandri ontwerp door yisarandri ontwerp door Lstelo
13
entries
5
designers
US$ 295
We would like to redesign our menu and packaging.
ontwerp door Koi Studio ontwerp door Koi Studio ontwerp door Kassiopeja
24
entries
5
designers
US$ 195
A clean, clever design for an ebook on the science of holistic healing.
ontwerp door TRIWIDYATMAKA ontwerp door TRIWIDYATMAKA ontwerp door sobo
197
entries
30
designers
US$ 195
Pixfirst is a technology driven photography startup based out of France
ontwerp door f-chen ontwerp door jcsolutions ontwerp door YiNing
52
entries
13
designers
US$ 295
we are an online jewelry/accessory store moving into the "Home Party" Catalgue Business in Canada
ontwerp door Alipi Petrov ontwerp door Alipi Petrov ontwerp door Alipi Petrov
26
entries
10
designers

We hebben plek voor jouw print of verpakking ontwerp wedstrijd bewaard.

Start nu je wedstrijd
£ 125
We manufacture and sell our own brand of DRINKING CHOCOLATE, mainly in the UK
ontwerp door rembrandtjurin ontwerp door rembrandtjurin ontwerp door rembrandtjurin
19
entries
3
designers
US$ 295
Sells a broad range of affordable, quality kitchens to a wide market
ontwerp door inasor32 ontwerp door inasor32 ontwerp door antgame
30
entries
13
designers
US$ 295
We produce and sell all-natural food products from Kenya
ontwerp door TokageCreative ontwerp door kawanilaz ontwerp door kawanilaz
57
entries
8
designers
US$ 295
Lawyer who represents business owners in litigation involving a dispute between partners
ontwerp door mrdesign ontwerp door mrdesign ontwerp door mrdesign
6
entries
2
designers
AU$ 195
Supply medical grade voice recognition solutions to the medical industry
ontwerp door M. Patique ontwerp door M. Patique ontwerp door M. Patique
6
entries
2
designers
US$ 295
Charity that assists orphans and adoptive parents
ontwerp door idWr ontwerp door cube99 ontwerp door dejan.koki
102
entries
8
designers