Marketing Maniac had een nieuw print of verpakking ontwerp nodig en lanceerde daarom een wedstrijd op 99designs.
Een winnaar werd gekozen uit9 ontwerpen ingezonden door6 freelance designers.
The postcard should be designed around this headline:
Dentist tells all...
Star begs Dr. Caputo to fix her smile
Card should be a National Enquirer type of spoof about how a star begs a local dentist to fix her cracked, discolored teeth.
Offer under the scratch off would be good for fake plastic teeth.
Postcard copy will be provided based on final design.
- 2 sided postcard
- must have a mailing panel
- will be printed 2/2 or 4/4
- copy intensive that will be like an article
- all the dental office contact information plus hours included (can find this at http://www.aurora-dental.com
- Final format should be provided as both an InDesign file (so we can tweak the copy) and PDF
- The scratch off area should be round to fit a 1 inch circle
- If it fits, I love what looks like handwritten notes on the piece.
- Use bright colors like would be found in a National Enquirer type magazine.
- I don't want it to look like a professionally designed brand-building piece.
- We're all about getting noticed and people rresponding to the offer.