TASK: Design an (1) iconic label for a STRAND BRÆNDERI CARVI2
– Strand has an innovative approach to flavours and processes - competency, experience, passion and intuition drives development of great tasting products. We can mess with conventional processes to achieve great taste.
– Behind every Strand product are a group of people with the skills, creativity and passion for uncovering and discovering great flavours.
Each Strand product is based on a theme/function/value that applies specifically to the product. Furthermore communicated in uncompromising way without taking into consideration the category, spirits or aquavit. See example (products.jpg) Strand Brænderi Smør (butter) and Strand Brænderi Opp i røy (smoked)
Ideas for how the Strand Brænderi Carvi2 theme can be exploited:
- Imbedding caraway in the illustration
- Ilustrate caraway as a molocule
- Give an illusion of smoking caraway
- The four distilling methods of caraway reflected as the mathematical denomination “squared”
- Illustrate carraway in a pop art kin of way
- Experiment with colours, materials and effects in order to make the simple caraway seed stand out or the Carvone molocule.
Strand Brænderi Carvi2 should have a modern approach but stil playful in order to stand out among other traditional aquavits.
• VISIONARY Design language:
- Hand crafted
BOTTLE - "Strand - Bottle.pdf":
- 50 cl glass bottle, amber coloured. Please see attached specifications. http://www.ardaghproducts.com/produ
- top of bottle neck is dipped in black wax. Can also be produced with another standard colour if possible to source.
REQUIRED ON LABEL:
• Product name: Strand Brænderi Carvi (The name does need to have central prsotion on the label.
• Product: Aquavit
• Logo - "Diamond_.jpg"
– Contains year (1843) and village (Moelv) of origin.
– This element does NOT necessarily need to have a prominent placement on the label, however must be included somewhere on the design.
INFORMATION ON THE LABEL:
- ATTACHMENTS: Strand Mandatory labeling.docx
- Complete label artwork for one product. Format: AI and PDF including layers and font specifications.
- High quality digital presentation of complete packaging.
PLEASE NOTE: we are only looking for one label design.
1. The visual concept behind the design must be crystal clear. Otherwise the Strand products will disapear on the shelf.
2. Each element on the label must have a conceptual purpose, educate the consumer, tell a story about the product, signalize something meaningfull or guide the user in some way that is relevant.
3. Since the bottle is characteristic in itself and communicates laboratory, retro pharmacy, pretentious etc, the label can very individual. The identity of Strand is based upon a strong visual concept.