We are preparing to place four of our beer styles into grocery stores. The beer styles are:
- Amber Ale
- Honey Wheat
The beers will be sold individually and also in a 4-pack container.
We are looking for a new label concept that is versatile enough that we can use it for each beer style. In other words, the package remains the same for the most part, with the exception of the "style" of the beer.
Our local competitors have positioned themselves heavily on illustrations, outdoor elements, and adventure themes. We want to differentiate from these brands by moving towards a more simple, clean, contemporary design.
The Red Rock logo should be a primary element of the design. The type of beer should be a secondary element. Maybe the origin of our beer (Salt Lake City) becomes a design element as well.
Certain verbiage will be required to meet state and federal regulations in the small print that will generally be placed at the side of the labels.
Feel free to be creative with color if it suits your purpose and differentiates the packaging.
Our bottle is dark brown glass (sample image provided)