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Nutritional Roots is a supplement start up. Founded by a holistic physician, Nutritional Roots blends healing traditions from around the world with leading medical science. Our supplements adhere to the highest standards of raw, organic and vegetarian ingredients.
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We need a label design for our bottles. We are looking for a design that is clean and easy-to-read. We want sophisticated restraint in the design. We would rather the label "pop off" the shelf for it's minimalism rather than try and grab attention with crowded use of colors and illustrations. These labels will go on white bottles.
The labels need to contain panels for all the copy included in the example provided -- supplement fact box (right-hand panel), number of capsules (front panel), recommended dosage, FDA disclosure, UPC code, manufacture information, contact information.
The label will be used for on different size bottles. The dimensions for the design submissions should be: 2 inches high by 5.75 inches long. If this design can scale up and down, this will be a big consideration in the deciding factor.
These supplements will be retailing at grocery stores, so they will be on crowded shelves. Since most shoppers will be walking along the aisle and not directly up to the shelves, we like the idea of using a high-contrast strip down the side to catch the attention of shoppers from the side of the bottle (like what Yerba Prima [see brief] does with their name, but we'd rather use the opportunity to say "Essential").
Our primary consumers are women 40s, 50s & 60s and men in their 40s, 50s & 60s, so we need everything to be super easy to read.