Hey guys! Big Bang Beverages is looking to revamp it's labels for our organic-certified sports drink Big Bang Naturals. Our product launched about a year and half ago and the feedback we have gotten is that it doesn't look like an organic drink or indicate that it's for kids. So, we sat back and thought about it and came up with a few things of what we would like to see:
1 - We like the idea of a white label as the base to help promote a clean and pure look. One thought was starting as white on the bottom and then slowly exploding into the drink color to the top but we're open to anything.
2 - We need it to still look like a sports drink because kids want sports drinks that adults are having, not ones made for kids. Our demographic is 5 - 13 y/o and they feel cool when carrying around a sports drink like the big dogs have.
3 - Label needs to be simpler. Too much wording and things going on. Would like "No synthetic dyes", "No artificial flavors" and "No artificial sweeteners" and "No kidding" to be on there somewhere.
4 - Possibly be better to put name long ways instead of way it is now?
5 - Not married to the font. That all can change.
6 - The rest is up to you. We need a killer design that kids will love to carry around because of the cool factor but also portrays healthy for their parents.
Remember though that it's not a kids label we're looking for...although it is geared toward kids.