Canned kombucha needs a bold new label

Arizona Kombucha Company

arizonakombuchacompany.com

Kombucha

Kombucha fermented tea. It's a non-alcoholic, functional beverage that's rich in probiotics and antioxidants that promote digestive, immune, and overall health. Ours is vibrant, bold, and even people who don't like kombucha love it.

Everyone, but mostly awesome people!

Hello!

We are Arizona Kombucha Company and we make awesome kombucha! (If you don't know what kombucha is, check out our website, arizonakombuchacompany.com.) We currently sell our kombucha in 12-oz glass bottles, with some really nice labels. (I've attached a picture of them as well as files that show our logo and current labels.)

BUT! We are transitioning to CANNING, and will be selling the same awesome kombucha in 12-oz aluminum cans. With this change to canning, we need a new label and want to take the opportunity to change up our branding on the product!

We want to break into selling our product in grocery stores like Whole Foods, and similar to the craft beer industry, the can label will help distinguish us on the shelf.

We'd like the new label to be:
- Fun, bright
- Sharp, defined
- Simple
- Contrast
- Linework
- Modern

This contest is to design one label.

Ideally, one color on the designed label will correspond to the kombucha flavor, i.e. blue background or lettering for "blueberry-ginger". Then in the future I would be able to use the same design and just change the color for other flavors.

Possible ideas:
- (added 7/28/29) I uploaded a sketch and also commented there. A cactus like a saguaro or prickly pear, and make it look geometric (sort of like can1.png I uploaded earlier that we like). Could use bold contrasting colors, for the background color and the image. And/or "KOMBUCHA" in large font, vertical, up the side of the can, see the quick sketch also attached. Or somehow make the letters of "kombucha" inside the cactus and geometric/abstract-looking.

Label Dimensions:
3.5" High x 8" wide
**The label will be manually applied with the above dimensions, so it won't cover the entire can up to the top and bottom rim. **

There is some text that has to be on the label, described below. Since the label should wrap all the way around the can, the longer detailed information may be placed pretty much anywhere, see the placement on the current labels as example.

Required text on the front/middle:
- Blueberry Ginger Kombucha
- 12 fl oz (355 ml)
- Keep refrigerated

Other required information (minimum font size 5pt):
- Ingredients: Kombucha (filtered water, organic cane sugar, organic assam tea, white tea, organic green tea, raw kombucha culture), blueberry puree, ginger
- Brewed, Fermented, and Bottled by
Arizona Kombucha Company
6503 W Frye Rd #12, Chandler, AZ, 85226
- Due to natural fermentation, this product contains trace amounts of alcohol, and may contain strands of culture, which are normal. If you are pregnant or nursing, please consult with your physician before consuming.
- Facebook and Instagram icons with @azkombuchaco

I don't think stock imagery should be needed.

3.5" high x 8" wide