bJuice is a cold pressed juice, made in Berlin. We pay the highest focus on quality and it shows; we have the largest variety of juice with the highest quality. Facing increasing competition that offers cheap juice, we refuse to compromise our quality and seek therefore to make our brand more attractive, more inviting, much cooler.
Beschrijving van de doelgroep voor jouw product.
Our client base are mostly professionals, successful business people between the age of 30-50 that look for balance. Mothers (age 30-40) that look for something for themselves (this is due to the area where we're operating; also referred to as 'Pregnancy Hill' ;-) and sports people (age 25-40) that look for the supporting element in their high performance life.
Overall, income level is Middle, Upper-Middle, Upper.
Men/women seem to be equally distributed but overall, we see an increase in the 'Performance' (job, sports, health) promise of cold pressed juice.
I would like to see a smart design, not a cheap supermarket label but one that radiates quality and freshness.
Wat te vermijden
In Europe, we cannot work with health claims, any reference to them are prohibited.
Afmetingen van de verpakking
Our bottles are squared, with our logo embossed on the side (I uploaded a picture of a bottle) This leaves a label space of 140mm width and 100mm length. Different options are possible; a label in the front and one in the back, entirely labeled or only partly. I will need a 'back part' to cover nutrition values and company information.
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt