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We sell Australian wine to the Chinese wine market targeting young Chinese women. the brand name is Elegant Koala. Young Chinese women try to reflect their personality and qualities such as elegance and style through their consumption of goods. Make it look luxurious so they will look sophisticated around their social group .If you have any questions email me at firstname.lastname@example.org
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Wine Label Design
- Firstly, the market that I am targeting are young Chinese women. These women through their consumption try to express desired qualities surrounding a luxurious lifestyle and a sense of elegance
- I want the labeling to be of an ‘elegant contemporary’ design
- The brand name is ‘Elegant Koala’. A koala is a native Australian animal
1. For the brand name I want the writing to be very stylish and in any shade of pink
2. Also I want the brand name to be displayed in Chinese (mandarin) but in a smaller size below the English version of the brand
3. Under or above the brand name I want a picture of a koala. You can choose how to do this picture but once again I want it to appeal to Chinese women
4. I good idea I think would be to have an outline of a koala face on a black background but if you have a better idea try and wow me
- I also want the wine label to hold some aspects of a traditional wine label design but still appeal to a younger market
- The wine description is 2013 Shiraz South Australia
- I also want a back label but with plenty of space for me to insert a description and other regulatory information that needs to be there.
- For the back label all I want is the Brand name and name in Chinese writing. I want plenty of space on the back label in which I want to put in a paragraph by myself as well as barcodes and ingredients ect
- When I am given the design I also want an editable template that I can make slight adjustments to the different varieties of wine I sell. This editable template is a must!
- The bottle is a standard 750 mL dark class bottle
- Picture of bottle is attached
- The bottle cap is black so the design must go with a black cap however I do not need a design for the cap
- attached is a picture of the bottle and a letter i sent to Chinese importers outlining the product I intend to sell to them.
I would like the wine label to come with a template in which I can make minor alterations as I intend to use the same label for a range of different wines. Also I would like the label to come with space on the back label in which I can insert my own description about the wine and also space for a barcode.
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