We are the world's first vegan supermarket chain. Our vision is as follows:
We strive to make a vegan life possible for everyone worldwide.
Our partners love us because we are sustainable, responsible and honest.
We act. We innovate. We support.
But most of all, we care. We love life.
- Positioning as Europe's largest vegan retailer and wholesaler
- Strengthening of brand value and awareness by offering own product portfolio
- Becoming THE core competence to vegan lifestyle in Europe
- Female, age 20-45, health conscious, plant based eater, animal friendly
- People interested in superfoods and health trends, e.g. raw
- People interested in trying out vegan
- Vegetarian, Flexitarians, Vegans
- LOHAS - Lifestyle of health and sustainability
Our brands stands for:
- 100% Vegan, we check entire value chain for every single product (Veganz check)
- Innovative leadership - new vegan products sourced worldwide every week
- Fair pricing for excellent quality - not cheap, not high end - organic, bio, fair trade are important to us
- We have a holistic view on our stakeholders - suppliers, customers, employees, investors, franchisees - we love them all, we want to make them happy