We are looking for a generic label design for tea which will be applied on our kraft paper stand up bags. Because we have in our offer more than 120 teas, we need to use the same design in 8 colours for our 8 tea categories. Our target market will be represented by women and men between 20 to 50 years interested in natural and premium products, who care about health, emotional and wellbeing. We will focus also on wholesale of our products in cafes, organic products shops, premium products shops.
The size of the label is 3.54'' x 4.72'' / 9 x 12 cm
The label is going to be used both on kraft paper standup bags and metal tins.
We will sell also coffee and hot chocolate, so we intend to use same size labels for these products and it is important to have a similar concept for the design there.
The winner designer will work with us in 1 to 1 project for the other design solution and for a round shape design for samples bags.
Colours (unfortunately I don't know yet the pantone codes):
Black tea: wiped black
Green tea: green like in 'mixuri'
Fruits tea: orange like in ''cadouri''
Herbal tea: green like in ''ceai''
Rooibos tea: red like in ''dulciuri''
White tea: cream white
Oolong tea: purple like in ''accesorii''
Feeling good tea: bleu like in ''abonamente''
Each tea will have asigned a number from 1 to 120.
Sample: Rooibos Lamaie si Vanilie
Combinatia de vanilie si lamaie ofera o aroma delicata si discreta. Rafinamentul si prospetimea sunt date de aroma picanta a lemon grass-ului si iti aminteste de primavara. Imagineaza-ti siroaie limpezi, racoroase de munte, stralucitoare in soarele calduros al diminetii : un amestec facut pentru acel zile de vis!
Ingredients: ceai rooibos verde, lemon grass, vanilie, coji de lamaie
Preparare: o lingurita / 250 ml | 5 min @ 100 C
Gr. neta: 50g Best Before: (a rectangle with free space inside for adding the date with a stamp)
It needs to be left space for "Bio" logo where it is the case.
We want a simple and clean design but not minimalistic in order to communicate a sense of refinement and sophistication with an organic look.