This is our first craft gin, which will be Navy Strength at 55%. We make it using an engineering still, think molecular distillery, not traditional copper pot. The distillery is based in an old Dutch naval air base called ‘Vliegkamp Valkenburg’. JVS stands for Jan Van Speyk, who was a dutch naval hero. He fought against pirates and during the Belgian war of independence rather than be taken, he blew his boat up. He stands for being stubborn, proud and never giving up. We would like the label to be strong, explosive and uses naval imagery but not stock imagery
Beschrijving van de doelgroep voor jouw product.
Over 25s (both male and female) with a disposable income who believe that craft spirits are of higher quality, and who want buy into a backstory. They like products that niche and unique rather than mass produced. Product will have a retail value of 40 Euros or GBP.
We are looking for a clever design that isn't obvious at first glance, but which does use the word GIN. Other examples provided show labels that have cut-aways, or are visible through the glass from the other side of the bottle. This label has to stand out from lots of others, so needs to be bold. It could be that JVS is the icon/image that is designed, rather than using boats
Wat te vermijden
Olde worlde, old boats, old fashioned pirates. We are looking for modern
Afmetingen van de verpakking
See the attached bottle spec. Will be using the 30, 50 and 70 Cl bottle
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt