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This is an award-winning winery located in El Dorado County in the Sierra Foothills. Charles B. Mitchell Vineyards is a direct to consumer winery that has a strong following in the 50+ demographic but lacks appeal to a younger wine drinking audience, mainly the 25- 40 age group. We would like a design that has a good balance between modern style and old americana nostalgia.
ART DECO + MODERN .. Slogan idea = Always traveling
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We are looking for a wine label design to replace our current wine labels and use it as a general label for the winery moving forward. The label needs to be in an art deco style and have bold colors that are eye catching to the consumer. We would like to have it be a tribute to flight, cars, motorcycles and the american spirit of innovation and travel. This winery is positioned in a rustic setting in the sierra foothills and has an industrial winemaking facility feel. The logo MUST be incorporated in the design.
We are looking to start with a single label that can help in establishing the brand at the winery and then expand to new label series and special release wines. This is helping in an overall rebranding effort at the winery. The pictures attached are to show the winery logo, new signage, current promotions, and ideas that we like.
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