We are looking for a new label design for our Klarbrunn Tropikals sparkling water.
The label should convey fun, healthy, fruity, bubbly and be easily distinguishable from our regular sparkling water (view current labels at http://www.klarbrunn.com
Our biggest issues with the Tropikals labels are visibility: the label is printed on clear substrate so please keep this in mind as you are designing.
Bright colors, with a white "bump" behind it will help it stand out.
Be careful with very detailed gradients and be sure lines are well defined.
We also have gotten a lot of feedback that the labels are not very different from our non-sweetened sparkling water and consumers are getting confused.
Please use the current Klarbrunn Tropikals logo and must include: sweet sparkling water, zero calories and 20 Fl. OZ (591 mL). Please also prepare colors for all four flavors. We really want the zero calories to stand out as well. We are looking for your creative freedom! Help us attract consumers eyes to a fun, tasty, healthy new product. We really want it to pop off the shelves.
All logos, pictures and a label template are attached. Please email email@example.com with any further questions. Thank you!