Pineapple & Coconut fruit juice drink is a blend of two exotic flavours Pineapple and Coconut from the best sources around the world. It has got fresh, juicy, sweet Pineapple flavour and creamy, nutty coconut flavour provides you refreshing taste throughout. It is one of our best selling flavour across the range.
Beschrijving van de doelgroep voor jouw product.
1. Primary target Male /Female in the age group of 15-35 years
2. Educated and aware of health benefits of fruit drinks over carbonated drinks
3. School/college going students; young professionals
4. Socio economy class- middle to upper middle
We want to introduce NEW LABEL design for our brand HAMSE.
1. HAMSE Premium Fruit drinks were introduced in Indian Market (test launched in state of Gujarat) about one year back in 6 flavours.
2. Although the product have received good response from the consumers, we have received the feedback that the packaging is not very eye catching and does not have enough throw.
3. In India, 80 % of shops are in “Mom and POP” stand alone retail shops, hence, packaging needs to stand out from a distance as most of the shops are not well lit.
1. To re-introduce HAMSE EXOTIC FRUIT JUICES into brand new packaging (new Label & bottle).
2. By introducing new label design we would like to create awareness, visibility on shelve & bring more consumers to taste and adapt brand HAMSE.
3. There must be a differentiation factor in new design from other competitors from the market (See competitor examples attached).
1. Design must be modern& playful enough to stand out on shelve from distance of 8 ft. Logo should be visible from a distance
2. HAMSE is having 6 Premium Exotic Fruit Juice Drink flavours (find our current label designs attached & also you can visit HAMSE website for more details).
3. Bottle is cylindrical shape with 3 sides available for branding & text components. 2 sides should be used for branding & 1 side for text components. (Bottle image is attached)
4. High resolution images (Fruits etc) should be used, guidance to be provided by designer. Stock images should be used.
5. You should avoid using transparent background, pictorial presentation of fruits, all images should be original & identical to its source.
6. Photographs/any Images used should be relevant to the product titles.
7. We want unique design than our Indian competitors (Find attached some of Indian competitors brand for reference only).
8. You can use any colour.
9. Please make the design for “Pineapple & Coconut” We should be able to adapt the design to other flavours by changing the fruits.
10. Reference design file attached which designer should use to generate new innovative design ideas.
Wat te vermijden
1. Designers should avoid transparent label
2. Pictorial images of Fruits etc, only Original fruit images should be used.
Afmetingen van de verpakking
Our new bottle design file is attached which needs to be used for label design.
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt