We are looking to have a heat shrink label designed for a 473ml can. We want it to be distinctive in a good way that when someone sees it, they say "that's cool, who makes that?". We have a "story" to tell the person holding the can about the concept. This story needs to be on the can on the opposite side to the artwork component. We also need to incorporate:
the company name "Lake Wilcox Canning" "canning" can be significantly less prominent than "Lake Wilcox"
the Brew Kettle logo (this can be changed to various 2 colours combinations i.e. black and white, green and gold, silver and blue however the logo design itself cannot change)
The Brew Kettle website: http://www.barleyandgrapes.com, phone number 905-770-1485 and address: 10 Newkirk Road, Richmond Hill, Ontario, L4C 5S3
This product contains alcohol
Must be legal drinking to consume
Do not consume while pregnant
The recycling symbol
The volume 473ml
Not for resale
For best results keep cold and consume within 90 days of packaging.
The Lake wilcox QR code and website http://www.lakewilcoxcanning.com
Also on Facebook and Twitter
Because the company Lake Wilcox Canning does not currently have a logo design the design of the label will need to incorporate the name as the brand logo. We would prefer to not see pin up girls or vulgarity on the design. We do not want any bad boy, saints and sinners type imagery or pictures of bears, wildlife or people fishing or fish. We like the affiliation with the Lake and Nautical motif along with vintage sign drawings and tattoo style art as well as classic coat of arms or crest/shield. It is a “hand crafted” type product so uniqueness and quality are the characteristics.
The design can be printed up to 6 colours white included in the 6. White is the preferred background colour as it tends to show up the best on this medium. Flesh and pastels are not as effective. The design will be printed on PET plastic that is clear to start and the design is back printed as it is a shrink sleeve.The Label is not indicative of what is in the package however more about the experience and pride of making a professional looking package for the independent personal small batch craft brewer hobbyist.
It cannot specifically state what the product inside the can is except that it contains alcohol along with the other statements listed above.
Lake Wilcox Tag Line Options:
Jump in and get wet.---THIS IS THE LEADING CONTENDER FOR OUR TAG LINE
What happens at the lake stays at the lake
Don’t be shallow, Jump in and get wet!
Life is better at the lake.