Our target audience is the hippy/crunchy or hippy/crunchy wannabe crowd and the majority female. We use organic, fair trade ingredients only. Sales are online, porch pickups and in natural stores, chiropractic offices, pharmacies. Elderberry syrup is the 2019 kombucha.
We'd love something that stands out as a professional brand. It's important to us that the design be polished and professional vs looking homemade and printed on an ink jet printer at home (like it is currently). Our competition is against make at home, homemade labels and we want to stand out from that. Handcrafted product, but not cutesy homemade.
Elderberry is becoming more trendy and cool and we'd like our bottle to be as well. Our current look, although homemade, has been appealing to our customers and we have a ton of social media posts, mainly Instagram and Facebook of the bottle and comments on how cool it is.
I've attached the fonts we use in our logo currently that customers have loved and know to look for, buuuut if you think that logo is awful and the design is amazing with different type faces and an entirely different look, we are open to it.
Content on label. (We are open to placement of content if it makes more sense space-wise to move some of this around, run it vertical on the bottle, etc):
Jack + Co. Elderberry Syrup
Made with elderberries, raw honey, cinnamon, ginger & cloves
8 oz (240 ml)
Handcrafted in Small Batches
Ingredients: Distilled Water, Raw Honey, Organic Elderberries, Organic Ceylon Cinnamon, Organic Ginger Root, Organic Cloves
No Artificial Anything, No Preservatives, Non-GMO, Gluten Free
Proudly made by
The Schoeny Family
Use or freeze in 3 months from purchase date
Children (over 1 year old): 1 tsp.
Adults: 1 TB
1-2 serving sizes daily. Can be taken every 2 hours when needed.
This is a raw honey product and is not safe for children under a year old. If you pregnant or nursing, have a health condition or are on regular medication, consult your physician before consuming.
Please recycle with symbol (or just type)