Clutch shakes, by BTP Nutrition ™, represent power, strength, and explosive energy.
Clutch shakes will be packaged in 8 fluid oz. bottles. The shape of the desired bottle can be seen in the attachment labeled, “Image3.” This image is also a good template to use when designing the packaging.
The attached files will act as examples of the type of logo and package design that BTP Nutrition is seeking.
The attachment labeled, “Logos1” provides examples of various Sports Nutrition logo designs. The company called, Nutrex, is a good example of the desired design.
For packaging, “Image1” and “Image2” provide good examples. The packaging design for Clutch will be primarily a black and chrome pattern, such as in “Image1.”
Another example of a silver/chrome base pattern is seen in “Image4.”
The package design for Clutch shakes must also convey simplicity, such as in “Image2.” Also, the Logo for Clutch must be in a vertical format, such as in “Image1” and “Image2.”
The company name (BTP Nutrition) for the packaging will be placed horizontally along the top of the bottle and offset slightly to the right from the vertical product name (Clutch). An example of this is seen in “Image1” and “Image2.”
BTP Nutrition at the top must have “BTP” in larger font, with “Nutrition” in smaller font directly underneath it.
The bottom of the package design must read, “8 FL OZ.”
Logo and package design must be eye-catching and aesthetically appealing, but must still convey a sense of simplicity.
NOTE: If helpful, the attachment, "Bottle Template," provides a basic bottle template for package design.