We help people heal follow their Ayurvedic diet. We took a complicated subject and made it simple, fun and easy. We specialize in weight loss and digestive disorders. We have thousands of recipes and articles online to inspire people to eat more healthfully. We teach people how to experience food and its medicine. Target audience is women 35-55 years old.
Notes about theme:
Brand values are joyful, simple, tactile, fun and familiar. Images should be colorful, bright, cheery, enthusiastic, fun, sharp symbols of cleanliness, acumen, joy, purity and wholesomeness. Joyful Belly is about food that makes you happy. Healthy food is more tasty, zesty, fresh & vital. Health is contagious when it's tasty. Tasty food creates the enthusiasm and motivation people need to heal the world.
Mission: Joyful Belly aims to restore the wholesomeness of every individual. It is more important to help our clients become successful as a person than to cure a specific disease. Medicine should be clean, clear, accurate, and well-researched to be trustworthy to a public skeptical of health hoaxes. This image of truth, clarity & credibility must be projected.