We are looking for nice modern & fancy design for our premium high class Arrak and later for our Palmine. Arrak is Spirit made out of Palmwine (fermented palmsap) and fits somewhere between Whiskey and Rum. Unfortunately both products, Palmwine and Arrak, are almost forgotten in western countries, which we want to change in 2014.
We want for the Arrak and the Palmwine one design that clearly shows that these products belong together. For now we only want the label design for the Arrak. After we agreed on the Arrak label the same design should be used for the palmwine. Please bare this in mind when creating the Arrak label (you find information for both products in the attached document)
We want a trendy, fine design that looks good on a reggae beach party and a fancy summer lounge bar. The benchmark is clearly Baccardi, Havanna Club, Johnny Walker, Smirnoff Vodka and Martini with our own unique touch.
We want to show a Caribbean, tropical flair, similar to a Caribbean Rum, but suited to our products. Keywords are: palm trees, caribbean, tropical, elegant, fine, trendy, modern. We are aiming for an audience between 18 – 35 years of age, modern urban style. We would like to see a nice, fancy Word Art with our brand name “PALMS”.
We are very open to any kind of style and don´t demand any elements on the label. If you want to use some elements it should definitely be one or more palm trees, a stylized form of a palm tree or a palm leave. You can as well refer to the white coconut color, the texture of the palm wood or a machete (used for cutting the trees). Please do not show a coconut itself (as its not made from coconut, but from the coconut palm).
Please find all informations on bottles and requirements in the attached document. Don´t hesitate to ask if you have any questions.