We have a range of protein powders coming out and need labels designed for the container.
There will be about 8 different variants of the product. The variables will be different ingredients and flavors.
That being said the label should be designed to be a template. That way from one label design we can generate multiple labels to suit each product variant.
The container the labels are going on looks like this...
The label dimensions I don't know exactly. But I have a previous product label designed for this container, which I will attach.
* Get label print dimensions from attached file: Octane-Label 1kg.indd
For the sake of this competition, I would like this label template to be designed around our 'health junkies unflavored whey protein isolate protein powder'.
The product size is 1kg. Serving size is 30g, which gives you 33 servings.
I would like the label to have a clean, simple and straightforward feel/vibe/appearance to it. Here is a design I seen here on 99designs that I like some aspects of...
I like the simple clean appearance of this label. It clearly states what it is quickly.
The main ingredient for his label is 'Whey Protein Isolate'. It should display dominantly in the center of the label.
I also like the strips on the top and bottom. The bottom strip would be an ideal location to put our website url: http://www.healthjunkies.com.au
Each label variant will have a color theme which will vary around the product ingredient type, not the flavor.
The color theme for the label shown is obviously a blue theme.
* I would like this label to be designed around a yellow color. The specific yellow is: R=255 G=204 B=0, or something close to it*
Important: Remember this color will change between product variants so make sure the color is easily changeable without compromising the design.
The other colors that will be used in the are variants are:
Green: R=153 G=204 B=51
Blue: R=0 G=153 B=255
Orange: R=255 G=153 B=51
I am sourcing these colors from previous product labels we used to use. I will also be incorporating a red, and purple variant in the future. You get the picture.
These colors don't have to be an exact match. Something close. I will trust your expertise as a graphic designer to mould the colors in with the label.
We will be releasing the classic flavors chocolate, vanilla etc etc. But since this design is for 'unflavored', the raw version of the protein, we could do something like these guys have done...
I like how they have a cow there. Whey protein is derived from cows milk.
Down the track we could have cacao and vanilla beans etc to represent the appropriate flavor.
Now if I could direction your attention to another label design..
See how they have a color theme for each product using the same template.
What I also like is the silhouette idea they use in the background.
This product variant is targeted towards muscle building, so a silhouette of a guy's bicep lifting a dumbbell would be a good choice for this label.
Here is a label concept I was working on...
The silhouette is a little bit too hidden, needs to be more dominant.
The icons under the product title are something that I want. These should communicate what the product can be used for.
These icons just look cheap and need a better look.
I would like icons for this label as follows...
- Muscle Building
- Strength Conditioning
- Fast Acting Protein
I've purchased an icon set from istockphoto which you can utilize. See attached files
Better use of the fat/sugar/sodium underneath. They could potentially be displayed down the middle-left side where there is some open space.
The chart up the top-right needs a better look. This chart visually demonstrates when you should take the product for your specific goal.
The ingredients tables on the left need a redesign to. Here is the nutritional information for this product...
Amino Acid Profile: http://c2n.me/itBqAC.png
Nutrition Information: http://c2n.me/itBs7s.png
I will attach files so you can extract the text easily...
Amino Acid Profile: label_want_lean_muscle_chocolate.ai
Nutrition Information: BODOLOGY WPI copy.pdf
Some other things I would like the label to communicate.
-It's Australian Made
- New Zealand sourced whey
- Made in a HACCP/ISO/GMP approved site
- Tested for bacteria and heavy metals
The label also needs some space for a small amount of text so I can put in mandatory information
Also a spot for a barcode.
I hope that provides enough information to get those design gears turning.
Looking forward to seeing the results.