PRODUCT'S DISTINCTIVE FEATURES:
Uovo Latte recovers the quality of the egg of the peasant tradition, of the home egg.
The image of the farmer's egg expresses the fundamental concepts of better quality of the egg, due to natural nutrition and enriched with milk, and the respect and welfare of animals.
VALUES TO BE COMMUNICATED THROUGH THE LABEL DESIGN:
The concept that we want to communicate is an egg of superior quality and taste, obtained through a diet enriched with milk, which has roots in the peasant tradition.
HOW IT WILL BE USED:
The main use of the label will be on packs of 4 eggs of neutral color (white/gray). Attached is the package we intend to use (file data-sheet-2x4-imagic2-max-e5008.pdf).
FOCUS FOR THE DESIGN:
The most important part that needs to be taken care of is the front part (where the inscription imagic MAX is located) as it is the part in view on the supermarket shelf. On the front should appear the name "uovo latte" and then with a smaller font "il gusto dell'uovo di casa" (which means “the taste of the home egg”).
It is important that the name UOVO LATTE is very flashy and impactful even at a distance.
On the top of the label in addition to "uovo latte" and "il gusto dell'uovo di casa", must also appear the inscription “da galline allevate e nutrite secondo la tradizione contadina, a terra, con granaglie e latte” (which means "from hens raised and fed according to peasant tradition, on the ground, with grains and milk"). In the back there will be the barcode and other technical writings. The attached file (2x4-imagic-max-e5008-label-pdf.pdf) displays the outline of the label and its measurements. We also attach 8 images that represent solutions that we like.
We like raw and simple fonts, possibly enriched with custom effects or details.
The label must be distinctive and impactful, even with extreme graphic solutions.
The most important elements are the name, the egg and the milk.
The secondary element is the farm from which the feeding and freedom of animals comes. This subelement can be a background or not present, or simply be expressed by text.
Again, the most important part of the label is the front part (with the rounded edge). Try to make the most of it by trying to maximize the impact of the name. In this part must also appear the inscription “il gusto dell'uovo di casa”. Other indications such as 4 uova or other are not needed here and take away space.
The new thing about this product is milk. I would like it to be represented someway, even just as a reference, maybe using a custom font, or, I don't know, maybe handwritten or soiled or milk-stained? Also drops or similar elements can be an idea, but I let it up to you.
The name uovo latte should have as much impact as possible than the rest.