Grabanzos are a chocolate crunchy snack made with chickpeas instead of wheat or potato, so they're much better for you.
Beschrijving van de doelgroep voor jouw product.
1) Health conscious consumers who typically cook. They have good diets all day, but come home at night, binge on junk food and feel bad about it. These are university students, young and middle aged professionals. They live in metropolitan areas, work out, and make food choices consciously
2) A small secondary marketing we are considering are parents who want to indulge their children's junk food cravings, but don’t want to feel guilty about it. To be clear, the brand is for adults, not children, but we see this as a potential use-case.
The product is priced near $3 for a 1 oz package (around 15 bites), so our consumer has an income of 40K+
Please have our functional claims displayed in this way on the front of the package:
“4 Grams of Plant Protein” and “4 Grams of Prebiotic Fiber”
Or “4g” if ‘Grams’ doesn’t fit
We like clean hard lines, fun titles but serious looking art.
We need some kind of image of the product which is a blonde cube made of chickpeas coated in chocolate. We like how our original package shows this, but there are potentially too many cubes.
We would like the package to be modifiable color-wise. Different colors could represent different flavors in the future.
The back needs to have Logos (Gluten Free, Vegan..), a nutrition panel, contact information of the company and ingredient list: leaves very little space for design. We would be interested in a design that gives some info about our main functional ingredients (inulin,..)
We want to emphasize that this is a chocolate snack, not necessarily a chickpea snack.
We are food scientist and would like to convey some sense of authority/we know what healthy is, we’ve built something better for you.
Wat te vermijden
Very bright or primary colors
Afmetingen van de verpakking
5 by 3.5 inch to the nearest half inch
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt