Bij welk vakgebied past jouw onderneming het beste?
Voedingsmiddelen en dranken
Vertel ons iets meer over jezelf en de mensen die je bereikt
We import Nothing Water sourced from a 5,000 year old glacier in Norway. It is the world's naturally purest spring water (it has the lowest Total Dissolved Solids-TDS value among others) and positioned in the premium water category like Voss, Evian, Smart Water and Fiji.
Audience is trendy woman, families with young kids or expectant mothers and health conscious people as the primary targets.
Wat inspireert je en hoe stel je je het ontwerp van jouw onderneming voor?
We have an exciting label of Nothing Water. It is a minimalist design and we thought it will underscore the purity of the water due to its Low TDS value. However it is very difficult to read the label when its on the shelf so we have difficulty communicating the product's features through its label. We are not going to change the bottle yet we need to change the label. Currently we use a letter based curved logo but that can be modified as part of the design if needed. Still we want to underscore the purity of the water and the design should complement the brand 'Nothing'.
As this is a premium water and there will be strong completion with nicely designed brands so we need to come up with a solution that will strengthen the positioning and the brand proposition. Attached I am sending artwork/photos of the existing design along with a brochure informing about its properties. We are not bound with the existing label design so feel free to deviate from it if you think it would be appropriate. Also the current label is mostly on the bottom part of the label thus making it more difficult to read.
We would like to have the statement 'World's Purest Spring Water' and 'From Norway's Secret Glacier' to be visible. At least the info on the attached label should be available on the new design. We may add a few words if needed to communicate about the features of the product.
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt