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We make a line of ready to drink cold brew coffees and coffee-based blended beverages made with our signature hand-crafted nutmilks.
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We are relaunching our coffee line and need to revise our current label design. Change the name from GOJO to GoJoe in Raleway Semi-bold font preferably. I am including an old and new version of the label we have used. I am looking for a label design that can work and bring consistency across the entire line, but distinguish each specific category in some way : Coffees, Coffee Blends, and our new Coffee+Probiotics. I am comfortable working from our latest version, and developing a new iteration, but am also open to a complete re-design from scratch.
We are expanding our product line up to include 3 categories of coffee beverages: #1. Coffee-only: Our signature cold-brew coffee concentrate: "Just Joe" and then two ready-to-drink versions in two strengths (double shot and triple shot) "Just Joe XX" and "Just Joe XXX" #2. Our blended line which is made with cold brew coffee concentrate and our hand-crafted nutmilks (dairy free): "Almond Joe", "Mocha Joe" and "Hippy Joe", and finally, #3. Pro-biotic line (new) : we are launching a new version of Mocha Joe and Hippy Joe which will contain a pro-biotic.
I would like to see label versions that keep the clear background, but I am also open to designs that are done on a solid background (in which case, colour might be used to identify the different categories). I am looking for a design that is modern, not too retro, but still conveys a "hand crafted" vibe. I am attaching some files that show some design elements that I like as well as our current (clear) and older version label.
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