Our packaging at this time is a tamper evident clear deli container.
We want our packaging to be clear to allow the consumer to view the
product. Since our packaging is clear, we want the label to be fun
animated but also have an essence of ecofriendly and healthy. At this
time our focus are vegan empanadas so we want the packaging to have a
drawing of an empanada. We don't want any pictures of the product on
the labels. The label will cover the top, one of the sides, and the
bottom of the container. We expect the following dimensions for the
label: 5 inches by 10.5 inches. It's one long label that will wrap
from top to bottom over one side of the packaging.
TOP/FRONT OF THE LABEL SHOULD (5 in x 4 in):
1. include the company's name (we currently don't have a logo design
so we're hoping for a logo with the label)
2. what the product is (empanada)
3. the flavor (ie lemon beefless, cheesy unchicken)
4. our slogan 'mindful, savory' - please aim to keep our company's
name and the slogan together
5. leave space for weight details, keep frozen phrase, quantity inside
box (ie 6 empanadas)
6. highlight key terms/phrases in lower case: quick & easy, meat-free.
7. include a box/space to highlight the following four nutritional
details: calories, protein, cholesterol, trans fat.
8. Do not use the word 'vegan' on the front of the label
9. Drawing of empanada (fork pressed style)
SIDE OF THE LABEL SHOULD HAVE(2.5 in x 5 in):
1. our company's name and slogan
2. what the product is
3. the following phrase "iyma is an experience of not just finger
licking goodness, but of a conscious awakening!"
THE BACK OF THE LABEL SHOULD HAVE (5 in x 4 in):
1. space for a nutritional facts and ingredients.
2. cooking instructions: 1. Stove-top: Heat in skillet for 5 mins, 2.
Microwave: Heat on high for 1 min.
3. the following phrase "Welcome to a vegan experience full of flavor.
At iyma, we offer latin-inspired food with a vegan twist! Our food is
planet friendly, cruelty-free, savory, and easy to enjoy."
4. Space for Expiration Date
5. Space for Manufactured by Section: iyma, inc., PO BOX 739, New
York, NY 10033
6. Include the word vegan on it's own
7. include "Cooked in NYC"
1. We expect different colors for different flavors - the
aforementioned flavors are our current two flavors.
The bottom of the label should cover We hope to work with the winning
designer to update our label/packaging in the near future. We want
winning design to be editable so we can update with the necessary
wording and nutritional facts. As a designer feel free to revamp our
ideas but bare in mind that the dimensions of the label will not
change. Feel free to ask as many questions as possible.