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Our new wine brand called Lone Tree is to be introduced to the online auction world.
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We are a large viticultural business growing in all of South Australia’s premium wine growing regions. We have recently gone into partnership with a leading commercial winery currently selling wine into the commercial retail sector.
Our next sales stream is our new brand which we will introduce into the online auction world. Therefore the label must be appealing to an online customer skimming through hundreds of labels. We can imagine the target audience as being quite varied from mums and dads to the business man surfing the net at work on a Friday afternoon. The label needs to demonstrate the wine as one of quality and in turn reflect authenticity, which will echo a sale price of around $10-15 a bottle. If the bidder perceives the wine quality as low then the bidding price will remain low. First time buyers will only have the label to go off so it is critical that that the label sets the hook quickly and stops the potential buyer at our label. Again quality and authenticity is vital.
Brand Name: Lone Tree
The front and back label needs to have the flexibility to go on our red, white, and sparkling range, ideally we will have a label for each bottle complementing the glass colour. We have seen the entries for the One Tree Plain label and would appreciate not having a regurgitation of these ideas.
Please no reference to FABAL Wines on the label.
The front label can be either split or single. If split top width 100mm x length 35mm, bottom label 100 x 70mm. If a single 100mm x 105mm long. Back label 100mm x 105mm. We want to give designers freedom for their concepts holding to the brief. We require room for the year, region, and variety, eg 2012 BAROSSA VALLEYCABERNET SAUVIGNON I can give you a written blurp for the back label content if it will help for layouts?
Please feel free to ask any further questions to help in the label creation.
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt