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Yusa - Plant-based Energy Drink - Mango & Pineapple
Beschrijving van het product.
Yusa is a healthier energy drink that is all-natural, low in sugar, tasty and refreshing.
Beschrijving van de doelgroep voor jouw product.
- Male or female, aged 22-35, no kids
- University educated, works in the centre of London, works in sales
- rents a flat in city centre
- Honest, hard working, who wants to get a bit more out of life
- At home likes watching sports and likes being active, tries to go gym 3 days a week and takes part in team sports.
- Use to look forward to weekend drinking but now wants to do more with their life and get out and be active, get out of London at the weekend to mountain bike, hike and trek, tough mudders, marathons, fun runs, park runs.
- Likes going on skiing holidays in Europe. Enjoys short city breaks, not long family holidays. Goes away with friends. Likes travelling.
- Has an iPhone and uses Facebook and Instagram.
- Gets enjoyment from following health trends and getting quality food.
- Would purchase lunch from a places like pret and itsu. Shops four/five times a week for dinner.
- Would consume Yusa at work to stay focused and before exercise. In the afternoon if they have a busy schedule.
Front of can only
Must contain the following wording on the front of the can:
Yusa (Brand Name ) We do not have a logo, we would like a font that fits the design
Energy from Plants (Key Message)
Mango & Pineapple (Flavour)
Naturally Caffeinated with the Guayusa Leaf (Secondary message)
We like the style of a bold colour above and below the key messages on our can. We want to try and find a design that is a little more unique to Yusa, something that is only identifiable to our drink, this could be done for example through texture or pattern bringing in the idea of the Guayusa leaf that we make our drink from or the Amazon heritage. Everything we want has to have subtlety!
We would like to see how it would look on an orange and black and orange and white colour scheme.
We want the can to stand out on shelf as it's a challenger brand but don't want it to be aggressive.
The product is all-natural with a clean list of ingredients.
It has a more premium price point than other energy drinks.
Our key ingredient comes from the Amazon in Ecuador (Amazonian theme not essential to the brand).
The drinks need to look tasty and refreshing. They don't have the energy drink taste, they taste fruity and refreshing and are made from only water, plants and fruit juices.
Mango & Pineapple is our flagship flavour but there will be other flavour's extensions so the brand theme needs to be transferable across the other flavours.
Wat te vermijden
We do not want a full blown Amazonian can
Images of fruit
No clip art images
No green can's
No designs that make the drink look like it's artificial or unhealthy
Afmetingen van de verpakking
Slim 250ml aluminium can (Red Bull type). Front only.
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