Describe what your organization or product does and its target audience
Big Cookie LLC makes premium gourmet cookies of very high quality and excellent taste. The target consumer are folks looking for grab-n-go all-natural snack and are willing to pay a little more for a superior product.
Logo / Brand / Color Scheme
I'd like to give the impression of premium quality so I was thinking of using gold as a base color with black lettering and integrating the Big Cookie logo into the design. Check out the PDF mock up I created to give you an idea of what I was thinking.
Logo file: BigCookie_Logo_notagline.eps / BigCookie_Logo_notagline.pdf
mock up file: Draft graphics for retail box (gold) with flavor label.pdf / Draft graphics for retail box (gold) without flavor label.pdf
file name: (14027_BIG COOKIE LLC_B25_24PT SBS.pdf ) this dieline for the layout structure
dieline box sample: Product-Samples61.jpg Product-Samples62.jpg Product-Samples63.jpg (this Reference sample box used the same dieline of this Cookie packaging)
The golds I like are:
Metallic gold #D4AF37 rgb(212,175,55)
Old gold #CFB53B rgb(207,181,59)
Vegas gold #C5B358 rgb(197,179,88)
Describe what you want designed.
I'd like to create a simple design that emphasizes the Big Cookie logo. Folks attention spans are very short so I didn't want them to have to do too much reading. Basically, I'd like them to be drawn to the box from a distance and focus on the logo and a couple phrases that repeat throughout the design. I want them to quickly realize that these cookies are a special gourmet product that they must try.
In my mock up I used PowerPoint so the image lacks artistic style. Any special effects touches or visual wizardry you can think of would be welcomed to see how it may enhance the overall appearance.
**Note: In my mock up I show a front panel that has a portion cut away so consumers can better see the cookies within the box from the front. I have noticed that a lot of retail boxes have this feature. Also, at this point, to be more cost efficient, I will want to use these boxes for different flavors. I was planning on having flavor labels made and applying them myself depending on the flavor of cookie going in the box. I will need room on the front panel or top display to apply this label which will probably take up 1"h x 4.5"w. I'll include a PDF of this but I do not wish to have the flavor printed on the boxes at this time.
Each cookie within the box will be individually
wrapped with a brand label on the front and a nutrition label on the back. (need leave the space for these label)
Text Content Details
the Big Cookie logo
Upload Reference Files
Big_Cookie_graphics_for_retail_box.zip [723 kb]
note: Please provide one packed version image , a flat version image of the proof.