Thank you for checking out our contest. We are looking to create a relationship with the designers, we are a new company and excited to make solid connections.
We would like this packaging to convey our message and values as a company. We want to promote good health by eating these good fats, a clean environment by supporting grass-fed cows and a closed food system, nutritious and tasty food, a sense of adventure and fun. We are targeting the higher end of the ghee market, so focusing on the people that already know what ghee is, that are passionate about health, where good food comes from, and have extra income to spend on ghee. Think about the ghee market as the car market, with the Trader Joe's/Organic Valley as the entry level Kia/Hyundai and then the others on the higher end of the market. We want the Tesla of the ghee market!
So we are just launching our product and really excited! We will have three sizes of ghee, 8, 16 and 32oz. We want a wrap-around label that can be used on our products. We will be using a black lid (unless we find something else that resonates). On our label, we suggest using some of these terms: artisan, gourmet, from grass-fed and pastured cows, made with grass-fed butter, casein free, lactose free, high smoke point of 482F.
We have drafted this description to be on our label, we are not attached to every word making it to the label. This is merely content you can select from:
Gold Nugget Ghee is made from Humboldt Creamery butter, which comes from cows that have year-round access to the green grass pastures in Northern California.
Ghee originated in ancient India and is considered the golden elixir of Ayurveda. This ghee has been lovingly made on a slow flame to remove the water and milk solids. Use as a healthy alternative to butter in recipes or in your morning coffee or tea.
Gold Nugget Ghee is the highest grade product made with your health and our planet in mind. 10% of our net profits are donated to Heifer International, a charity that gives families livestock and training to help them create a sustainable income.
Store in a cool, dry place. Refrigeration is optional.
Include small FB, Twitter, and Instagram Logos.
Gold Nugget Ghee
5050 E 2nd St #41112
Long Beach, CA 90853
Note that the Certified Paleo logo will need to be on the packaging also. It can be on the front or on another part of the label also. We are in the process of our organic certification, so this logo will need to be added at a later date :)
We are open to you having some fun with this, if you have any questions, feel free to contact us! We want to help you.