A complete ‘READY-TO SHIP’ Packaging Solution for my newly handcrafted Single Origin Raw Chocolates. Please see the images attached for illustration of what I meant by READY-TO-SHIP solution that is eco-friendly where possible
READY-TO-SHIP: consist of chocolate wrapper + chocolate box + gel pack + styrofoam box
CHOCOLATE TABLET DIMENSION: 100 x 100 x 8 mm
Chocolate wrapper: eco-friendly solution. Possibly avoiding the aluminium foil.
Chocolate Box: I want to design a ‘DRESS’ for my Couture Chocolate. It has to be unconventional. Avoid typical / conventional chocolate box. When I say a dress, it doesn’t mean literally a dress. If you were to design a square box, i am fine with it, so long you can make it seen couture enough.
I am launching 2 collections all together:
a) The Single Origin collection: this is our signature and it is called PLEASER, which is a 69% Cocoa content;
b) The Fusion Collection: 66% Single Origin Mexico with Pink Himalayan Salt
So therefore I will need a box that can be versatile for product variations. Need to think printing efficiency. I would prefer to have a box that can have flexibility to be used for different flavours/ variants of chocolates without changing the main box. Perhaps change in product label.
Gel pack: I managed to source them locally. They come in 125 x 165mm . As it has Mega Cold branding, I would like to cover / re-brand it. Please suggest an idea to cover /dress it up. This Gel Pack is reusable and it is important that we keep the safety / instruction visible / or transferred into the new solution for the customers to be informed.
Styrofoam box: Insulated / temperature controlled solution for the chocolate. Should u have a better suggestion that is eco-friendlier, please do so. Please bear in mind that the chocolates will be shipped worldwide. The packaging solution design has to consider the transit time / duration and temperature.
1.Lives up to product's tagline - Couture Chocolate for the Goodness Goddess
2. First impression counts.
As the main sales channel is online, so packaging/label are very important to entice the customers to purchase the chocolates. It acts like clothing on a woman - her appearance is as important as her inner soul. Hence, the packaging is equally important as the taste of the chocolate.
2. Arouse and Increase the Excitement: Playful (a little erotic/provocative) + Sexy and yet Sophisticated + Bold (Empowering)
Part of the waiting of the parcel is over. It’s in her hands now. We want the customer to feel elevated with the waiting experience when she opens the parcel. The Ready-to Ship packaging solution has to be compelling enough and excite her further. It speaks to her. She just can’t wait to undo the ‘LAYERS OF THE DRESS’ to see the nakedness of chocolate. She is filled with a pleasurable tantalising surprise and an instigator of celebration. It’s the tantalising pleasure of a celebration. Celebrate being a Goodness Goddess.
DESCRIPTION ON THE INSULATED BOX: UNZIP ME or UNDO ME or your own creativity.
DESCRIPTIONS ON THE FRONT OF THE CHOCOLATE BOX: (Not in any order of importance)
1. Product Name: PLEASER (please note, this is named as such since chocolate is aphrodisiac and we created a dark version consisting of cocoa percentage made from the 69 sexual connotation instead of 70%.) It’s the playful part of the brand.
2. 69% Criollo Cocoa (note to designer: We want to emphasise on Criollo, as it is the most luxurious form of all cocoa).
3. STONE GROUND HANDCRAFTED
4.SINGLE ORIGIN RAW DARK CHOCOLATE (Note to designer: Being raw is sexy. It delivers 3-5 times more anti-oxidants than roasted beans chocolates)
6. Made using organic and ethically-sourced ingredients that are refined sugar free, gluten free, soy free
7. All natural. Free from artificial flavours, colours and preservatives.
8. 1% of RRP goes to Chocolate for Compassion
DESCRIPTIONS ON THE BACK OF THE CHOCOLATE BOX
At the back of the box will have:
Ingredients: Criollo Cocoa Mass*, Coconut Flower Sugar*, Criollo Cocoa Butter*, Bourbon Vanilla, Natural non-GMO Sunflower Lecithin (emulsifier). *Organic certified
Free from refined sugar, gluten, nuts, soy and preservatives.
Handcrafted by: Luscious Artisan Chocolate Plt (LLP0007867-LGN), Selangor, Malaysia
Note: YES I DO LOVE is yet to be certified organic. However, we are using organic certified ingredients. So I would like the point of using organic certified ingredients to stand out.
WHAT ELSE TO INCLUDE: The placement of the information - I will leave it to your creativity as you may utilise all 4 packagings (Wrapper + Box + Gel Pack + Insulated Box)
A short brand story that ends with my signature or a nice quote. This part can be inside the packaging. A surprise element for the receiver.
CHOCOLATE FOR COMPASSION: This is our charity movement. 1% of every purchase is donated to the CHOCOLATE FOR COMPASSION movement. We will work with selected foundations to empower underprivileged children through education.
GREETING CUSTOMISATIONS: I want to also offer this on the website, where their greetings can be printed onto a card and place inside the packaging.