We would like our packaging to be so beautiful that it sells the product itself. Artful packages that stand out on the shelf.
We are working with a food photographer to take pictures of our product so that we can use it on the packaging. Our goal is to have an editorial-style photography accompanied by a structured, modern design that allows our savory dishes to take center stage. (We have attached a sample picture for you to use in your design until we receive the actual pictures from the photographer.)
Package design will focus on the expectation of what the customer is buying with interesting elements.
We want to use natural colours to sell freshness (ie. Colours of spices, red chillies, green vegetables, etc.)
We want to be known as a recognizable and trusted brandmark.
We want to convey a message of simple ingredients and delicious products easy to make.
All-natural positioning. Position the product as a delicious meal/appetizer, product made from only the highest quality ingredients, or a product of Malaysian origin.
We have attached some examples of packages that we like and could see our products in.
DESIGNS WE NEED
We have stand up pouches that we will need front and back stickers for. (We have attached a picture of the pouches. Ours is matte silver in colour)
Purpose of front: display logo, product name and picture, highlights of the product (specialty chicken, convenient, authentic, handmade local)
Purpose of back: the story, cooking instructions, ingredients, net weight and bar code, nutritional values
Common design elements
Size of stickers: H 21cm x W 16cm
Logo: We have attached our logo.