-Design a bag for our new SuperEats chips. We want to go for a very unique look in the chips category and a different look versus our existing packaging. Feel free to use your creativity!
-Flavor is "sea salt"
-We'd like our attached SuperEats logo to have a large presence on the bag and really pop. Note the colors of our logo do not need to be exactly as they are in the attached - they should go with the bag.
-Need the bag to stand out on a shelf. We want to look very different from our competitors and the typical chip bag - we are often sold next to Way Better Snacks, Beanitos, Late July, Garden of Eatin chips
-Bags should be unique and avoid looking "corporate" like frito lay. We are ok going for something a bit "risky", but also don't want the bag to be too busy. We do like simplicity. We want people to get a good feel for our brand: young, active, fun, healthy. And we want consumers to be interested in our product based on the bag look alone.
-We want the product to look appetizing - see attached photo for the chips artwork. We think this should be on packaging to show what the product is.
-Please have the packaging convey the healthy aspects of the chip. We want to emphasize very clearly that this product is high in protein, with 10g of protein per serving. We also want people to see on the front that the chips are: "Gluten Free", "Non GMO", and "Vegan".
-Please note that the bottom of snack bags often get covered up by shelves, so try to avoid using the very bottom for text and icons
-We like the slogan "snack with a purpose" if you see anywhere to put it on the bag
-We'd like to see results in the form of a 3D "pillow" snack bag mockup
-Link to hi res images: https://www.dropbox.com/sh/w1najsp6…78REa?dl=0
-Nutrition facts for the back of the bag are attached.
-Ingredients need to go below the nutrition facts:
INGREDIENTS: Organic Corn Flour, SuperEats Protein Blend (Pea Protein, Sacha Inchi Protein), Sunflour Oil, SuperEats Multigrain Blend (Rice Flour, Cane Sugar, Flax Seed, Sesame Seed, Poppy Seed), Sea Salt
-Bag has a net weight of 5oz. Dieline is attached.
-"Story" for the back of the bag:
SuperEats. Snack with a purpose.
Familiar Snacks Meet Healthy Innovation
SuperEats is dedicated to bringing you nutrition-packed snacks that taste like your favorite staples. We've used our favorite new ingredient, Sacha Inchi, to create a deliciously snackable, nutritionally balanced, high-protein tortilla chip.
The Power of Protein & Sacha Inchi
Protein's benefits go beyond building muscle. This micronutrient fills you up, boosts your metabolism, stabilizes blood sugar levels and helps with overall long term health. Sacha Inchi a sustainably-grown seed native to the mountainous regions of the Peruvian Amazon. Known as "The Giving Seed", it looks and tastes like a peanut and gives you loads of needed nutrition from complete protein to vitamins to healthy fats.