We require a design for a tropical range of organic dried fruit as follows :
- Organic Dried Mango
- Organic Dried Banana
- Organic Dried Pineapple
- Organic Dried Coconut
- Organic Dried Tropical Mix (Mango, Pineapple and Coconut)
The design is for the brand "Ella Estate" and Ella Estate logo should be used at the front of the pack. Please ensure that the logo is nice and visible in front.
We are looking at 100gm retail packs (stand up pouch) which can sit on the shelves of health stores, supermarkets etc. Dimensions are to be 130mm(width) x 200mm(height).
The package will have a front and back. In regards to creativity, you can be as creative as you like, but remember as the product is Organic, keep the design elegant and simple. Also the overall theme has to be "natural" as the product is an all natural product.
I want a design which can be carried throughout all the products but altered slightly for each product - maybe a slight change in color for each fruit, or a graphic design of each fruit, or just different text identifying each different fruit.
Finally, on the design, there should be a small transparent window, so that the customer can see what the end product looks like.
Please ensure you include the logos (attached) on the back of the pack at the bottom. Keep the logo small but visible.
The Logo has a certain theme and it would be interesting if you as the designer are able to extrapolate the design across the packs.
A carton is to be included in the design, the carton is to be in the form of shelf ready packaging as attached example which is inline with the proposed design.