We are currently developing a new brand of infant formula called 'Essence'.
We require a unique and sophisticated design for the logo, and 900g (2lb) tins of infant formula. These tins will be for retail sale in Australia, and exported to other markets in Asia.
Three package designs are required for three versions of the product for babies of different ages:
stage 1 infant formula for babies from 0-6 months,
stage 2 follow-on formula for babies from 6-12 months,
stage 3 toddler formula for babies older than 12 months.
Designs of the three tins don't have to be identical but should be similar, and clearly identify the stage number, name and the age range.
You may make use of the attached images of a koala, and the 'Made in Australia' logo. The Australian made logo should feature on the front and rear of the can.
NOTE: A different cute picture could be used instead of the included koala.
The design should just feature the Essence name as the brand, not ICT Australasia.
There are no required colours, the examples are for inspiration.
Some additional statements will also be included in a list, or a badge, such as:
"Contains lutein, nucleotides, DHA"
"Rich in vitamins and minerals"
"Manufactured and packed in Australia"
(the exact words may change later)
Enough space must be left for the nutritional information, serving instructions, ingredients list, etc. (see the example to get a better idea of how much space is required).
The design must not feature pictures of babies or mothers.
Instructions for preparation with illustrations.
Other legal requirements under Australian law can be found in the
Australia New Zealand Food Standards Code - Standard 2.9.1 - Infant Formula Products
See subdivision 4 for the packaging requirements.
The standard is published here: