Although the market for this product is global, in western culture there is much resistance to consuming products based on insects and incorporating insects into our diet, the branding should aim to break down this barrier and be very warm and approachable.
Here are the presentations of competing products:
Although we can't look too similar to the competitor's product, in these folders you'll see examples of competing products as well as other examples for inspiration outside the specific product niche. In general we want to be an outstanding brand with consumer attraction for the energy bar product as well as focus primarily on the B2B sale to restaurants and companies for the flour product ( typically early adopters of this trend experimenting with making new food products using cricket flour ).
The packaging must adhiere of course to FDA standards And so should consider a space dedicares to the nutritional falta either in text form or as a standard table:
Please include both the front and back sides for both the energy bars and flour. In terms of other design considerations it also should aim to showcase the following selling points and nutritional characteristics of the product (for both the bar and flour bag package design):
Also for design inspiration, you might want check out the following examples of other ( unrelated ) products:
The style of both the flour bag and energy bar should aim to have a similar look and feel with youthful, organic, natural, and wholesome sense. My suggestion for colours is to use earthy tones similar to other organic or "paleo" products on the market. Also in these categories the simplest or cleanest design seems to be most efective.