We require a front label with the logo and illustration, a rear label of the same size with matching style to present product and company information, a strip that seals the top of the bottle, and an insignia/crest.
The design is for a 500ml bottle, as shown attached. The label will be approximately 8cm wide x 10cm tall, and as large as 10cm wide and 11cm tall; it doesn’t necessarily need to be rectangular. The strip that seals the top will be 1.5cm wide by 12cm long. We will use a Pressure Sensitive Label, if you’re unfamiliar, please research briefly. We have included some photos for reference.
Some central imagery/themes we’ve thought of:
1. Vietnamese River Barge (Attached)
2. Vietnamese River Fronds (Attached)
3. Vietnamese Power Lines (Attached)
4. Generic Skyline behind River Fronds
5. Travelers Palm
6. Starry Sky
7. Mosaic or stained glass geometry/color array
While there are plenty of ideas, the trick is to not make the imagery so busy that it detracts from the visibility of the brand name or makes it feel like a busy beer bottle logo.
For colors, we’d like to see a yellow similar to FFFE00, black, red, white, and blue, and tints thereof; we’re also intrigued to use some type of true gold color. As indicated, we leave a lot of the color scheme up to the artist initially. As the cap and sleeve of the bottle are black, incorporating black into the label seems inevitable.
The name “KôSHIN” should be in bold type, likely in caps and easily recognizable from far away. Not all bars are very well lit, and the light is usually coming from behind or under the bottle which makes it difficult to see. So, contrast is important.
(Please note the following notes are taken from a previous contest that we had to reassign from logo to product packaging)
our Brand Style
Classic v. Modern:
Not so much a brush stroke style font, a bit more sans serif. Potentially include typical congested powerlines on one side of the boat, fronds on the other to show a country under development. We don’t want to hinder your creative capacity but we are looking for a duality of natural/agrarian and industrial/commercial/modern.
Mature v. Youthful:
This is a Gin brand, we want it to be serious but also have a playful side. Many of the F&B managers in Asia are older Caucasian men from countries like the US, UK, Australia, etc… We’re not a tech startup.
Feminine V. Masculine:
Playful v. Sophisticated:
Not pretentious, accessible. We don’t want all the pageantry of typical gin labels with an off-white background, grey scale botanicals and all the frilly banners and text. We’d like defined lines and a good color contrast.
Economical v. Luxurious:
Accessible without diminishing our uniqueness and perceived quality.
Geometric v. Organic:
We think this is a flawed question, nature exhibits the most sophisticated geometry. We’re not opposed to adding synthetic geometry into organic figures. Some of the ideas we’ve had is contrasting organic palm fronds with a very geometric skyline in the background, or texturing the fronds with a stained glass/mosaic appearance.
Abstract v. Literal:
The design can be abstract but we’re not trying to include any sub-context. We’re trying to conjure ideas of a contemporary southern Vietnam.