The product (service) name will be chosen after the winning design.
Beschrijving van het product.
We are launching a car-sharing service in Europe. We didn't chose a name yet, but we know that the key differentiator will be the car paint - how the car looks in traffic. We will chose our service's name based on the winning design in this contest. Some of the candidates are: Riderson, Caraoke, ZebraCar - but we didn't settle on a name yet.
Beschrijving van de doelgroep voor jouw product.
The service - car rental through a mobile app - would be used by young people in large cities. The car will be unlocked with the app and will be paid by the minute/hour of use (gas and insurance included). It needs to stand out in the traffic and be visible from afar in the parking lot.
We need the car paint design on a Toyota Yaris. You can add up to 2 colours to one of the colours provided by Toyota, but your colours can cover the original colour if needed. The winner of the contest will be invited to work on the logo & identity package.
Wat te vermijden
Designers should avoid generalist designs that don't communicate clearly the future name of the service. We will chose the winning design based on the ability to construct a name for the service from it.