IQ BARs are nutrition bars formulated with clean-label ingredients rich in compounds shown to benefit the brain and body.
Beschrijving van de doelgroep voor jouw product.
• Majority Female (66%)
• Age 25-34 year
• Higher than average income
• Many of our users work in health care and eat the product on the go (think lockers between shifts)
• Motivated to eat clean / simple products marketed as “healthy”
• Diet-specific motivation (Keto, F-Factor, Vegan, etc.)
• Workout enthusiast and/or health conscience eater focused on foods effect on their body (aka Protein, Low-Carb, Low-Sugar, Simple Ingredients)
Redesign/tweak our current wrapper design. *We will only need you to provide one of our seven flavors. We would suggest our Lemon Blueberry flavor.* The back under flap will stay the same with our Nutrition Facts. Our attached brief will go into more detail on what needs to stay, what can be changed and what you can put more of a creative spin on. *Once the contest is over, we will work 1 on 1 with our winning designer on our other 6 flavors.*
Wat te vermijden
We are open to interpretation to an extent. We go into more detail about what shouldn't be changed in our attached brief.
Afmetingen van de verpakking
We will provide dielines.
This is a moodboard that will help you get a visual idea of our brand.
This will have all the information you need to know about our project including a video walk through of our brief.
New logo, please use this for your design
We hebben soortgelijke wedstrijden gevonden die je misschien leuk vindt