We are creating a new ready to drink cocktail for a major grocery chain in Texas. The drink is a Paloma which is a sparkling grapefruit cocktail.
Included is the current design which has everything that needs to be included on the can.
Brand name: Destilado
largest font: Paloma
The current design we are not happy with. Feedback from the client is that its almost too nice for what they are looking for and want more bold in your face design. They also got feedback that it reminded some people of a cleaning product so perhaps its was all the white with the shades of blue and swirl.
We need to make this label appeal to the hispanic market and not the American consumer that wants something "Mexican" if that makes sense.
I included some examples of color schemes and some really popular brands in Mexico. They like the use of bold colors, the font can be curved and/or more playful. Please see some mexican color pallets.
We can try the design in different color pallets and included some examples below of suggestions
a) Play around with any of the following - Blue, black, white, orange, red, yellow
b) green, red, vibrant pink yellow, orange, white, black. The jumex (for example) brand attached is one of the top 5 brands in all of mexico.
The can use fruit in the label or not.