New heart-shaped product packaging wanted for Chocomize

Chocomize

We allow people to create their own custom chocolate bars online.

Chocomize has operated for the past four years as an only-online e-commerce company that allows people to create their own custom chocolate bars. http://www.chocomize.com/ Though we are now expanding into wedding favors, corporate gifts, and retail, this is the core of our business. Customers choose from a base of white, milk, or dark chocolate and customize their bars from a selection of over 100 ingredients, anything from sour patch kids and Oreo pieces to bacon, candied rose petals and gold flakes. Our products are often used as a unique gift item, as customers can customize their bars’ messaging from a selection of white chocolate plaques. We use 100% Belgian chocolate and only offer affordable, but quality premium products.

The project is a product packaging design for a new bar shape that we are launching (heart-shaped). For the last four years the rectangle chocolate bar option was the only one available.

Here are some sacred crows:
• This is a premium product so the packaging should reflect this, so there should not have any excessive patterning, high-key colors. The packaging should reflect a luxury item, evoke a feeling that ‘someone was thinking of me’, and be personable.
• Size requirements, logo, and current packaging design are in the attached files.
• The only options for the logo’s color variations are the brown as shown in the file, either that or completely white, please do not try to change the color of the logo, add a different gradient, etc.
• We’d like the heart shaped packaging to have some of the same design elements as the rectangle one in order to have brand consistency across the two products, however we are NOT looking for a heart-shaped replica of our current design, please be creative.
• We'd like the color of the packaging to either be a rich chocolate brown or a wine color.
• The words ‘Handcrafted & Customized’ and ‘100% premium Belgian chocolate’ and the logo should be on the front of the packaging.
• The back should have the following text:
At Chocomize, you can create your own custom chocolate bar. Each of our bars is expertly handcrafted starting with a base of 100% premium Belgian chocolate and customized from a selection of over 100 ingredients.

• The front side of the packaging MUST contain a window for people to be able to see the actual chocolate bar and the ingredients (this is a huge part of its appeal)

With over 300 million combinations available, why wait any longer to make your dream chocolate bars a reality? ((this line needs changes))

Be your own master chocolatier: Head to our site and dream up your favorite chocolate bars the way we first envisioned them - your way!

Love, Chocomize.com
• The Director of Marketing Communications will be approving the work.

Please let us know if you have any questions.