We require a packaging design for a ready meal which comes frozen in a pot. The customer simply pops it in a microwave and 5 minutes later they have a healthy meal which is nutritionally balanced, with no additives.
The product is a versatile snack / lunch for athletes or anybody looking for a fast, convenient and nutritious meal. It can be kept in the freezer and is ready in minutes using a microwave.
The product enables people to have a nutritionally balanced meal quickly. Currently healthy ready meals are targeted towards the weight loss industry and have low protein content. In contrast our meals are targeted towards sports people who need protein to recover from intense exercise with the correct balance of proteins, carbohydrates and fats.
The product should look appealing to people who are keen athletes but also those who have a casual interest in health and fitness as we plan to stock the product in super markets and health food shops such as Holland & Barrett.
Our branding is black and gold. We do not feel however the black should be over powering but used in combination with the gold to show a quality product.
We will require the PSD so that we can make the final changes to nutritional information and ingredients.