This project is not for the average packaging designer, and we apologize if it sounds a little blunt, but we do not want you to waste your time or ours. We are looking to pay top dollar for top designers.
The scope of the project is somewhat undefined at present. We will be rolling out with a 6oz cup and a 32oz bottle, with other sizes to be confirmed. So, with that in mind, please cater your designs more toward those two sizes (dimensions attached), but do not be afraid to throw something else in there. We ARE open to ideas.
In addition to the label, the top of the cup is also printable
Our primary flavors are:
• Vanilla Flavor Kefir (0% - skim milk)
• Original Kefir (Whole Milk)
• Plain (0% - Skim Milk)
• Black Cherry (0% - Skim Milk)
• Peach (0% - Skim Milk)
• Blueberry (0% - Skim Milk)
Start with a design for Vanilla and if it is moving in the right direction we will recommend moving to the fruit.
5 seconds on Google will bring you up a list of the existing competition in the Kefir market. You will no doubt see some bright colors and fancy graphics. Some cater to the kids market, and we are not against this however we would mostly like to see some more ‘grown up’ designs. Think ‘Whole Foods Moms’.
Feel free to ask any questions, we would like to work with you and not against you.
Be creative, have fun, and good luck!