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We are pickle manufacturers and we're launching a naturally fermented pickle product: " Original Sour Dill Pickles". Our target demographic are health conscious consumers who seek out fermented foods with live probiotics and the consumer seeking out this old-fashioned style pickle product.
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We are seeking a product package design that incorporates a similar layout to our current logo used for other pickle products, however we'd like to tweak it for this specific product. We'd like to use a wooden barrel motif since the original sour dill pickles were fermented and cured in wooden barrels. We'd like to emphasize that this is a naturally fermented product that has healthful probiotics-terms like "live" and "raw" should be incorporated. As far as modifying the current logo, we'd like to keep the oval shape and remove "New York" and replace it with "Horman's Naturally Fermented" (feel free to experiment with the layout of this text). Also, we can replace the glass pickle jar with a wooden pickle barrel. The oval shape should have a wooden barrel theme and use colors associated with health food products and natural products, and this is the aspect of the logo where we encourage the most creative license. Under the oval logo it should read the product name "Original Sour Dill Pickle". Keep in mind that there needs to be room for ingredients, nutritional panel, and text on the sides and back. we also need to have listed the volume of the product( 32 oz) and keep refrigerated. Please experiment with the text for "Horman's" and "Naturally Fermented".
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