We are looking for a very *clean and modern* design for our dry kibble dog food packaging.
Our #1 selling point is our ingredients, which are made primarily of superfoods. Our tagline is “Superfoods for Super Dogs”. We are looking to emphasize the ingredients on our packaging.
Every dog owner thinks that THEIR dog is the best dog in the world and that THEIR dog deservers to have the best life possible, and therefore deserves food that is very healthy and natural. We are a company that will not hide our ingredients in the food - instead, we will use tell the world about our ingredients.
We don't want to be in a situation where our brand is blending in with the masses - we are here to disrupt the dog food industry. Because the customers we will serve will actively be trying to remove themselves from the masses by paying a premium for their dog’s food instead of getting the traditional petco brand dry kibble.
One example of product packaging that we really like and think parallels the concept we are trying to portray with our brand is the https://www.rxbar.com/. Their packaging looks like this: https://img.grouponcdn.com/stores/2…00x420.jpg
Order of importance of items that will need to be listed on the package:
A text list of superfoods
The recipe flavor
Our tagline "Super Foods For Super Dogs"
“All Breeds & Ages”
Please keep in mind order of importance doesn’t need to mean amount of space committed to it.
Example Ingredients List:
Turmeric, Pumpkin, Gogi Berries, Ginger, Kelp, Coconut, Spinach, Fava Beans, Green Tea, Chicory
Please use the flavor name "Turkey & Duck" on the packaging.
Tonality we are trying to achieve with the brand:
Conversational — We are approachable, not formal or academic.
Plainspoken — We are transparent and truthful, avoiding hype, over promising, and excessive superlatives.
Warm — We are kind and friendly. We love our pets, and we love their owners.
Playful — We're lighthearted and use gentle humor now and then, but we’re never ridiculous. Winks not guffaws.
The logo file attached - the logo has not been assigned a color palette yet. The light blue you see used was picked at random and likely will be changed later.
The brand does employ colors. We want to use bright colors to differentiate the flavors. Each flavor will have a different bag color
We need to make sure we are effectively targeting millennials, yet not completely excluding the older than millennial demographic
We will be extremely responsive on all designs submitted with feedback using screencast videos. We have built hundreds of sites through the years and will work with you closely to hone down any designs that are submitted. This is a very important project to us and we will ensure that we help support your efforts anyway we can.