For City Caffe, a modern café shop, I aimed to create a visual identity that blends sophistication with warmth. The logo design features a stylized coffee cup with rising steam, symbolizing the café’s inviting atmosphere and passion for great coffee.

The color palette of rich browns and subtle beige highlights the warmth and comfort associated with coffee culture, while an accent of orange adds vibrancy and energy. The branding was extended across uniforms, packaging, and in-store visuals to maintain consistency and enhance the customer experience.

The result is a polished and approachable identity that captures the essence of a contemporary café while creating a lasting impression.