Concept: a combination mark with the words displayed in steps representing "layers" and a cake illustration for the niche.
Choice of typo: the typo I used (Gaby Demo) is a mixture of serif and decorative shapes that gives it a feminine yet luxurious touch.
Colours: The blue colour (Yale blue) represents trust, calmness, reliability and competence.
On the other hand, the tangerine colour capture attention, evoke positivity and convey enthusiasm, which are important for your brand to grow and scale fast.