A minimalist & ethereal logo for an ORGANIC hipster sauna brand:
.
"PSYCLE sells premium wellness & recovery products (e.g. Saunas and ice baths)

Psycle is a play on the words PSYCHE and CYCLE...

Psyche because these wellness products have a strong effect on the mental state of the customers and connect them with a higher purpose

Cycle - to represent the cycles of life....death and rebirth, black and white, above and below, etc etc.. - the ethereal nature of life that oftentimes one connects to when partaking in unconventional health modalities like meditiation, breath-work and other modalities that integrate body, mind and spirit."