Limmatspatz is a clothes store in Zurich for children up to the age of 12 years. "Limmat" flows through the city and "Spatz" means a sparrow. I designed a little cheeky sparrow which could be used as a figurative mark. The writing "Limmatspatz" is intentionally not straight-lined but winding to symbolize the river. At the same time it can be seen as the track of the bird.